I’ve been invited to participate on a panel for the Albuquerque Cultural Conference:
Performance and Electronic Media: from Spoken Word to Social Networks
Alongside performance on a public stage, dvds and sound technology, digital technology adds new possibilities for addressing and creating community. How are these means of communication not only useful tools but change agents in themselves? How can they better support us as we engage in social issues?
References, links, notes, and resources for attendees… and notes
VIRAL MARKETING IS NOT NEW … MARKETING IS NOT A BAD WORD…
KNOW / UNDERSTAND YOUR AUDIENCE
ONLINE PERSONA / AUTHENTICITY
UNDERSTAND THE TOOLS… AND THE POWER OF THE TOOLS
- Facebook **
- Specialized/ Custom Social Network
- Social bookmarking (digg, mashable,yahoo buzz, delicio.us, reddit, stumbledupon, etc)
- Bulletin Boards (old skool but still active)
**I have 167 friends on Facebook. If I send a message to each of my friends, and each forwards a message to their friends I can reach 47,498…. (yes, I tallied the number of friends my friends have– I’m kind of a geek like that) THINK ! how many people I can reach if they all forward a message to all of their friends.
(If I assume everyone has a link to 47,498 people, it only takes forwarding a message the third time for me to reach over 7 million people!)
REFERENCED LINKS / ONLINE COMMUNITIES
CO-OP / COMMUNITY NEWS VENTURES